accesso Technology Group plc (AIM: ACSO), the premier technology solutions provider to leisure, entertainment and cultural markets, today announced the rebranding of its ShoWare ticketing solution to accesso ShoWare.

The rebrand for accesso ShoWare includes a new product logo and brand identity, as well as the integration of information about the accesso ShoWare solution into the current accesso website (www.accesso.com).  Accesso ShoWare will maintain its own web presence at www.ShoWare.com.

Since its acquisition by accesso in November 2014, ShoWare’s assigned seating ticketing solutions have continued with rapid expansion in domestic and global markets, including extensive growth in South America.           

“ShoWare has been an important enabler for our expansion into the broader leisure and live entertainment markets,” said Tom Burnet, accesso CEO.  “Following the successful integration of our operations, we’re confident the Accesso ShoWare rebrand allows us to leverage the collective strengths of our product portfolio to create more cross-selling opportunities across the markets we serve.”  

The accesso ShoWare ticketing suite offers customizable, cloud-based Software-as-a-Service ticketing solutions that offer attraction and venue operators ultimate flexibility and control over their ticket sales experience. With a full range of integrated, real-time ticketing options including onsite, online, mobile, social, kiosk and call center, accesso shower enables operators to streamline the ticketing process while maximizing revenue.