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Data and Privacy Policy

YourGuide Ltd (referred to in this Data and Privacy Statement as “we” or “YourGuide”) recognises the importance of protecting the privacy of all information provided by our customers, users of our web site, subscribers, recipients of our buyers’ guides and recipients of our email new product newsletters.

This policy has been created with a fundamental respect for our users’ right to privacy and to guide our relationships with our users. This privacy statement discloses the privacy practices for all YourGuide owned products and services.

We will only ever process information for legitimate business interests and understand that all users have a right to object to its use and to be forgotten. We provide a simple one step way for a user to request that their data is totally deleted from our systems. We have conducted a Legitimate Interest Assessment for processing data.

Information Collection And Use
YourGuide collects information from our customers, website users and subscribers. We only collect the information necessary to provide our service to customers and users. We only publish data in our printed and online buyers guides that is readily available in the public domain and the data can be removed from our systems by emailing

As a publisher of trade publications and websites that are produced to inform and assist trade professionals we may from time to time send a sample of our printed Buyers Guide and website (on a B2B basis) to a company that is actively involved in the related industry. We will only use and process data that is available in the public domain and we always provide an easy opt out from receiving any further information from YourGuide.

The data we hold could be your name, company, company address, phone number, email address, business description (e.g manufacturer) and industry served.

The details of the data held by YourGuide on a customer or user can be requested at any time by emailing:

Registration, Ordering And Payment
Many of our products and services are free to subscribers who meet certain business criteria. Our products are produced for business professionals operating in each industry. For our services that require payment (such as advertising), we may collect credit card information (such as card holder name, number and expiration date), which is used for payment purposes only, and the details are deleted fully once we have processed the transaction. We do not store credit card details for future transactions.

Email New Product Newsletters
If users wish to subscribe to our email newsletters, we ask for contact information (such as name, email address and company). Recipients of our newsletters can unsubscribe at any time simply using the instructions listed at the end of the email newsletter or by emailing with the subject unsubscribe - their details will be deleted immediately / forgotten.

Communications With Us
We have features where users can submit information to us (such as our contact form or request for free Buyers Guides). Requests for service, support or information may be forwarded as needed to best respond to a specific request. We may retain emails and other information sent to us for our internal administrative purposes, and to help us to serve customers better.

Communications From Us
In order to best serve our customers, we may send updates that contain important information about our printed buyers’ guides, sites and services. We may communicate with a user to provide requested services and for account-related issues via email, phone or regular mail. Users can choose not to receive these communications by emailing

Use Of Cookies
We use traffic log cookies on our website to identify which pages are being used. This helps us to analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and this data is not used or shared with third parties on an individual basis. e.g. We do inform visitors of the most popular pages visited on our website but no individual data of who visited is provided.

Cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. You can usually modify your browser setting to decline cookies if you prefer. This may however prevent you from taking full advantage of the website.

Automatic Data Collection
Our web sites have features that automatically collect information from users, to deliver content specific to users’ interests. This information assists us in creating sites that will serve the needs of our users.

We use a third-party advertising company to serve ads when you visit YourGuide web sites. This company may use information (not including your name, address, email address or telephone number) about your visit to these websites in order to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements to these web sites, our third party advertiser may place or recognise a unique cookie on your browser.

For our internal purposes, we gather date, time, browser type, navigation history and IP address of all visitors to our site. This information does not contain anything that can identify users personally. We use this information for our internal security audit log, trend analysis and system administration, and to gather broad demographic information about our user base.

We may combine demographic information supplied by a subscriber at registration with site usage data to provide general profiles, in aggregate non-personally identifiable form, about our users and their preferences in the content of the site and advertising. We may share this composite information with our advertisers to help them better understand our services.

Who Your Information Is Shared With
We do not share personally identifiable information with other companies, apart from those acting as our agents in providing our product(s)/service(s), and which agree to use it only for that purpose and to keep the information secure and confidential. We will disclose information we maintain when required to do so by law, for example, in response to a court order or other legal obligation, in response to a law enforcement agency‘s request, or in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property. We may share aggregate information, which is not personally identifiable, with others. This information may include usage and demographic data, but it will not include personal information.

Correction And Updating Of Personal Information
If a user‘s personally identifiable information changes (such as address), or if a user no longer wishes to receive our product(s)/service(s), we provide an easy way to correct or update that user‘s personal data. The user should contact YourGuide by emailing

Anyone wishing to unsubscribe from YourGuide’s Annual or Quarterly printed Buyers Guide or new product newsletters should email: We will endeavour to implement requests within a reasonable time, although for a time users may continue to receive mailings due to timing and information already released prior to the implementation of the request.

Security Of Data Held
We use reasonable precautions to protect our users’ personal information and to store it securely. In addition, access to all of our users’ information is restricted. Only employees who need the information to perform a specific job (for example, a customer service representative) are granted access to personally identifiable information. The servers on which we store personally identifiable information are kept in a secure environment and require two stage verification to access them. We only process data that is essential to carry out our legitimate business interests and this data is readily available in the public domain.

Our web sites contain links to other sites. YourGuide is not responsible for the privacy practices or content of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each web site to which we may link that may collect personally identifiable information.

Future Changes To Our Data And Privacy Policy
If we change our privacy policy, we will post those changes on this page so our users are aware of what information we collect, how we use it and under which circumstances, if any, we disclose it. Users should check this policy frequently to keep abreast of any changes.

For questions about this privacy statement, contact:

Neal Barrington
Managing Director
YourGuide Ltd
Harcles Hill
30 Rowlands Road
Bury, BL9 5NF