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The Suzo Happ stand was one of the busiest at the ICE. The sheer choice that Suzo Happ provides the market means that customers can find the right product and solution for each and every application.
The gaming industry is truly colourful and diverse. There is no general solution that fits for all sizes. Suzo Happ has a dedicated team that actively reaches out to the market to understand requirements and trends and to translate that into the correct products and solutions. It is thus no wonder that the number of items that the Suzo Happ Group offers is approaching 40,000. Suzo Happ is truly the one-stop shop where customers can source all their requirements.
The real understanding of market trends has led to many innovations by the Suzo Happ Group over the years. This continued at this year’s ICE where the Celebration Topper was introduced. It can be loaded with two confetti launchers to give that winning player a real surprise. The confetti tubes are simple to integrate into the Celebration Topper – they just slot in either side at the top of it. The Celebration Topper is SAS approved so operators can control when that magical moment should happen – for example after a certain payout rate when a hand-pay is necessary. Tests in casinos have shown that players like not only the experience but to see the confetti around the slot – then everybody on the casino floor knows where the winning slots are. Furthermore, in this case it acts as a positive leverage to attract and keep players in the gaming location - thus driving revenue.
The Suzo Happ Group was also displaying the Celebration Topper with a video screen on either side – ideal for slot machine placement in the middle of the gaming floor – in the most prominent areas. Indeed the Suzo Happ Group has a very wide range of toppers. The Suzo Happ Group has a strong R&D team and large manufacturing capabilities in China to support the growing demand. Thus, the Suzo Happ Group continues to expand its own product range.
The philosophy of the group is to offer “best-in-class”. Therefore, the Suzo Happ Group works with world-class companies in specific field in the industry to be able to support the entire gaming requirements. These companies include MEI (banknote readers and recyclers), FutureLogic (ticket printers), ELO (touch screens), ASSA (locks) and Talaris (coin and note counting and sorting machines).
Mr. Marcel Oelen, Managing Director of the Suzo Happ Group in Europe and Africa, looks back on a very successful ICE, “We have traditionally focused on our relations with the manufacturers. Today our focus is on both manufactures and operators. In this way, we can share our knowledge and provide support and training directly where our products are being used. This aids product integration and understanding. Also operators get to know the innovations more quickly which speeds up the time to market for new products. Furthermore, we get to understand better what operators really need. This is where the idea of our new Celebration Topper was born. I would like to thank all visitors to our stand. It was a pleasure to see you all there”.