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One worrying impact of the growth of digital signage and digital out-of-home media is the environmental cost from the ever increasing power requirement. Though new technologies are appearing which will reduce power consumption across digital displays - the daylight readable, large format signs being implemented around the globe remain veritable power guzzlers (particularly when compared to the posters they are replacing - Although when one takes into account the energy needed to produce the paper, distribute it and then remove or replace and then recycle, the difference is not as great as sometimes cited.

However for the socially responsible property or shopping mall owner looking to enhance its revenue and consumer experience with digital signage - there is a 'green option'. UK based Display Technology Ltd. Is offering the new Albra and Brilan products that using the latest technology can reduce power significantly to give a much more environmentally product than say a Plasma panel to help also with the Carbon Footprint!  But it is not purely altruistic as Display Technology estimates it can save you up to Euros 481 per year in power consumption per panel per year.  So there is a significant cost saving also, which is sometimes forgotten.

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