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Funworld

With new multiple product strategy and unique skill games cooperation

There were a lot of innovations to discover this year at ENADA primavera at the funworld trade show stand in Rimini. The game system manufacturer in Italy known for PHOTO PLAY presented itself for the first time as a multiple product company with multiple new products and a fresh market presence. funworld’s revolutionary cooperation with Microgame in the skill games sector was introduced as an absolute innovation.

The highlights

ENADA primavera 2008 was very successful for funworld, as Europe’s market leader in the touchscreen business was not only able to greet many visitors at the stand, but also report numerous direct orders. Sales after the fair have likewise gone well.

Although the key PHOTO PLAY brand continues to attract significant interest, the two new product brands, “BET-solutions” and “fun|select”, have also been very well received. BET-solutions offers the complete infrastructure for sports betting and fun|select introduces a choice of commercial products with proven game concepts. Above all the simple and attention-grabbing skill game “Stacker” from the fun|select product unit enthused visitors to the trade show.

“How well our new business divisions were received on the Italian market confirms once more to us that the step from a single to a multiple product company was the right one. With the new, innovative products we are able to further expand our pioneering role and accelerate our ambitious expansion plans more intensively,” Josef Öhlinger, funworld ag Chief Executive Officer is delighted.

New cooperation in the skill games sector


The presentation of the cooperation between funworld and Microgame, the leading provider of online games in Italy, was particular cause for enthusiasm. Through the creation of effective synergies in the skill games sector it is possible for the first time to transfer game content from an Internet platform to PHOTO PLAY terminals and vice versa. This makes the collaboration of the two most important players in the Italian market unique, which will have a sustainable impact on the entire branch.

 “We are very satisfied with our trade show presence, as our expectations were by far exceeded. We are particularly delighted about the major interest in the cooperation with Microgame and about the new skill games project. The first major customers have already made enquiries regarding exclusive distribution in their regions, which shows us we can anticipate the cooperation to be a great success,” emphasises Andrea Scampini, General Manager of funworld italy srl, with enthusiasm.

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