8/10/07 - PHOTO PLAY successfully follows the new trend!
PHOTO PLAY, the German market leader in the touch-screen terminal sector, anticipates a rapid increase of their members in 2007.
Lenzing, 2007. 15 million Germans are already playing casual games on the Internet. This makes casual games more than twice as popular among Germans as console games. This fact was announced during a press conference at this year's Games Convention.
PHOTO PLAY exactly counts on this trend with regard to its classical fun or party games 'Kick the Fish' and 'Bavarian Quarters' - games that are easy to operate and don't require any complex knowledge of games. Thus, entirely new target groups can be addressed by the touch-screen industry. 'Middle-aged women are getting particularly interested in these games', explains Norbert Langer, authorised officer and head of funworld's Marketing & Sales department. 'Almost half of all members registered in the system are female', says Langer, who is quite pleased about this fact.
The most recent developments of PHOTO PLAY include enormous growth rates in this area, thus making funworld's future expectations quite optimistic: 'Given our new game genres we anticipate a giant increase in the number of PHOTO PLAY members this year. We are especially glad about the increasing number of older-generation members. Our oldest gamer is 80 years old and an enthusiastic 'Kick the Fish' gamer', says Josef Öhlinger, CEO of funworld ag.
Older gamers play PHOTO PLAY games in order to keep themselves mentally fit, to train their memory as well as to maintain and improve their reaction skills. 'But also the younger target group is open to this trend, with entertainment and relaxation being the key motivators', says Norbert Langer.
Another remarkable result of the field test prior to the introduction of the PHOTO PLAY System 2008: More than 60 percent of the women preferably play games in order to relax and to relieve stress, whereas only 42% of the men rated this factor as 'very important', says Langer.