In the Concept Design phase, Team Park Project outlines the identity of the park by defining the storyboard, the visitor’s experience and studying of the mascot and logo. Based on the main theme and target, TPP selects the attractions and defines the different themed areas of the park. To align with customer expectations, we prepare mood boards and look&feel which give a first impression of the atmosphere of the different areas. Once this phase has been approved by the client, we move on to create the master plan and functional diagrams of visitor and service flows. We then produce more detailed visualisations such as bird's eye views (of the whole park) and street concept views.

•Concept and theming definition 

•Attractions and functions selection 

•Masterplan and functional diagrams of visitors and service flows

•Mascot and logo preliminary design

•Park’s visualizations 

•Preliminary investment analysis

Feasibility Study

Together with the Concept Design, it is possible to opt for the Feasibility Study, which includes:

•Market analysis

•Expected attendance and dimensioning parameters

•Pricing strategy

•Opening calendar and staff cost

•Preliminary investment analysis

•10-year Business Plan

•Detailed report

To know more, contact us today.