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Percussion Play has been named as the winner of a 2021 Queen’s Award for Enterprise – one of the highest accolades and most prestigious awards a UK-based company can win. They were informed that Her Majesty The Queen had approved the Prime Minister’s recommendation that they should receive a Queen’s Award for Enterprise in the International Trade category in acknowledgment of their outstanding growth in overseas sales over the past three years.
The International Trade category of the Queen’s Awards welcomes entries from organizations based in the UK that have been successfully growing their sales overseas - whether that's in one or more foreign markets. Winners must have demonstrated that their business has achieved substantial growth in overseas earnings and in commercial success (for their business size and sector) through either outstanding achievement over 3 years or continuous achievement over 6 years.
An expanded demand for intelligently crafted and harmonized instruments increased Percussion Play's international sales by 85 percent, which now accounts for more than 72 percent of total sales. With clients and distributors in more than 50 countries, its top five markets are the USA, Australia, Denmark, Canada, and China.
Commenting on the award win, Percussion Play founder and Managing Director, Jody Ashfield, said: “We feel extremely honored to win a Queen’s Award and delighted to receive such recognition of our business growth and success. We are very proud to know our outdoor musical instruments, manufactured here in Hampshire, are being enjoyed by communities across the globe. We’ve shipped our instruments to be played in so many different locations, from busy city parks and playgrounds to locations where they are used for music therapy, dementia care, music education and to create interactive community spaces designed to bring people together. On behalf of our amazing team, we will enjoy this moment and continue to work hard to bring a little harmony to the world.”