Semnox Solutions, a leading provider of comprehensive technology solutions for the entertainment and amusement industry, is pleased to announce the expansion of its US sales team. Phil Showler has been appointed as the FEC Sales Leader for the Americas, while Craig Cohoon and Cierra Kelly have joined as Sales Partners. These strategic additions to the team are set to strengthen Semnox’s presence in the region and drive continued growth.

Phil Showler, who joined Semnox in 2023, has taken on a leadership role in FEC sales and brings over 25 years of experience in the location-based entertainment industry. As a seasoned professional, Phil excels in establishing strong client relationships and solving complex technical challenges, ensuring client success. In his new role, Phil will lead the FEC Parafait sales team across the Americas, leveraging his extensive expertise to expand Semnox’s market reach and enhance client satisfaction.

Craig Cohoon joins Semnox as a Sales Partner, focusing on the North American region. Craig, originally from Des Moines, Iowa, began his career in local arcades and has over three decades of experience in the industry. His notable tenure includes leading the sales team at Moss Distributing and serving as President of the Illinois Gaming Machine Operators Association (IGMOA) for four terms. Craig's passion for well-organized and efficiently operated new start-up FEC projects makes him a valuable asset to the Semnox team.

Cierra Kelly also joins Semnox as a Sales Partner. With a strong background as a Business Development Manager in the FEC Business, Cierra is a proven sales professional with a passion for the entertainment industry. Her competitive drive, technical understanding, and commitment to client partnerships will further enhance Semnox’s ability to deliver exceptional solutions and services.

"We are thrilled to welcome Craig and Cierra to the Semnox family, and to have Phil leading our sales team," said Bepin Jose, President of Semnox Americas. "Their combined expertise and enthusiasm for the industry will undoubtedly strengthen our team and enable us to better serve our clients across the Americas."