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Transforming the business of fun since 2001, Embed, the ultimate cashless solutions provider for the amusement, entertainment, and leisure industries, proudly unveiled another industry-first innovation at the International Bowl Expo in Las Vegas, Nevada, from June 29 to 30.

Staying true to its legacy in technology innovation, Embed launched EVENTS: the industry's first publishing-to-payment events marketing platform. Made in partnership with ECAL, the world's leader in events and calendar marketing platforms, EVENTS automatically syncs to customers’ calendars - driving more revenue, foot traffic, traction, and conversion to events.

"We are thrilled to have launched this industry-first at Bowl Expo and share it with our customers and prospects. With its 'Sync to Calendar' technology, EVENTS will make all the difference to how FECs can now manage their events and promotions and see visible results like increased event awareness, higher booking and ticketing rates, and more marketing engagement. We're also giving away a free EVENTS creative toolkit to subscribers, designed to drive uptake and adoption to end-users," says Renee Welsh, CEO at Embed.

EVENTS is one of the software solutions under Embed’s TOOLKIT suite that connects all business touchpoints in one integrated solution.

Other than EVENTS, the Embed Mavericks also conducted free demos of their breakthrough innovations like the award-winning Mobile Wallet, KIOSK+, Breakaway Game Card, smartTOUCH arcade debit game card readers, and the software solution TOOLKIT. Here are the other highlights from the tradeshow:

Customer Training: - To show its commitment to ongoing care and support, the team engaged existing customers with free Embed 101 training, discussing tips and tricks to maximize and unlock the full capabilities of their current Embed system.

Happy Hour: - The Embed Mavericks hosted daily Happy Hour events for tradeshow goers and industry friends and partners to bond over drinks and snacks.

Bling Bar: - Embed's show-stopping Bling Bar featured a full range of RFID wearable media and game cards, which tradeshow goers can bag for free and take for a test drive using their Embed system.

What's Next?

The Embed team is set to join IAAPA Expo Europe in London, United Kingdom from September 13 to 15 to champion their roster of breakthrough innovations. 

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