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a. Concept definition
b. Attraction – Profit Center Selection
c. Master Planning
d. Space Planning – Public Flow
e. Visualization – Theming
f. Logo-Mascot Creation
g. Project & Budget Analysis
h. Capacity Analysis – Financial Feasibility
i. Etc
The concept design is the foundation of every successful entertainment project.
The general entertainment idea and how this will be reflected in the park is created at this stage. The project’s (signature) rides and attractions are selected and the park’s identity (logo, mascot, name) is created and the theming direction and look and feel is brought to life.
The concept design will provide you with a clear, creative and unique overview on your entertainment project.