EMBED, a leading provider of Debit Card and Point of Sale Systems for the amusement and family entertainment industry, announces the launch of their redesigned website.  In addition to offering information on the products and services offered by Embed, the enhanced site provides visitors with a look at the company’s roots, industry affiliations, and numerous user testimonials.  “We are very pleased with the end result,” adds Adam Steinberg, Managing Director of Embed.  “Our new website will prove a valuable tool as our aggressive growth continues throughout the world.”

About Embed:
With offices in Dallas, Texas and Perth, Australia, the Embed System is a total operating solution for any entertainment facility.  The Embed System allows for admissions control, cashless operation of games and attractions, retail, food and beverage sales, full prize redemption management, and integrated event scheduling.  For additional information on Embed in North America, contact Merrik Keller at 1-856-222-1811.  For other regions, contact Adam Steinberg at +61-8-9340 0100, email us at info@embedcard.com  , or visit the company web site at

UK kiddie ride specialists Jolly Roger have announced that three brand new licensed products based on popular BBC children’s programmes will make their global debut at ATEI 2008 which runs between 22nd and 24th January at Earls Court 1, London.

Kiddie rides ‘Underground Ernie’, ‘Iggle Piggle’s Boat’ and ‘Lunar Jim’ will make their debut at ATEI on the Jolly Roger/Photo-Me stand, U1900.

Underground Ernie, is a ride dedicated to the hit animation cartoon series currently showing on CBeebies and features Ernie the Supervisor seated in Jubilee, the mischievous train. The Underground Ernie ride has an optional video screen, vibrant colour scheme and fun sound effect buttons.

Iggle Piggle’s Boat is based on the phenomenally popular In The Night Garden pre-school animation cartoon series. The product comes complete with two seats, a vibrant colour scheme and fun sound effect buttons.

Budding astronauts can ride alongside Lunar Jim and explore the moon landscape in the Lunar Crawler. With a single seat, a vibrant colour scheme and joy-stick operated fun sound effects, the company cites this ride as one to blast off revenues!

Leader in France for bulk vending for toys, gums and novelties, Eurogift will be showcasing its latest and most innovative products at ATEI. Eurogift will be showing many new products catering to different styles of machines with or without licenses. Licensed products first : « With Hello Kitty and Ben 10, it’s going to be another craze. » said Laurent Morice, Eurogift owner.

Now the company is the official dealer for UK for all Bandai machines and toys. The other super sellers are Punch balls with Cars licence and Spiderman, Tweety, Winnie always top ranking. For other non licensed products, Eurogift is as always focusing on hot new items with high quality in mind. For example, « Ugly Stickies » a really gross mix with surprisingly real looking items : a rat, some glow in the dark eyes, a toad and some poo. Another item being shown is « Dreamcatcher » the native indian jewel now available in 49*57 mm capsules.

Many more new items will be shown at ATEI. Eurogift will be located at stand 2510. More information, please contact David Merle. David@eurogift.fr  . www.eurogift.fr/en

Preliminary estimates indicate 27,000 people from 98 nations participated in IAAPA Attractions Expo 2007, the world’s largest conference and trade show for the attractions industry. Produced by the International Association of Amusement Parks and Attractions (IAAPA), the Expo took place at the Orange County Convention Center in Orlando, Fla., USA from Monday, Nov. 12 through Friday, Nov. 16, with the theme “Expand Your Universe, Find What’s New in the Attractions World.”

This year’s total attendance was up 30 percent over last year’s Expo. The number of buyers from outside the United States increased 72 percent. Buyer attendance from Europe doubled while attendance from Southeast Asia, the Middle East, Canada, and Latin America increased 30 to 50 percent. The number of buyers from theme parks and the party rentals/inflatables category doubled while attendance from waterparks, zoos, aquariums, and tourist attractions, all increased approximately 50 percent.

These buyers came from all over the world to meet with representatives from the 1,147 companies and organizations that showcased products and services on the trade show floor. Representing 120 different product categories, including thrill rides, innovative new technologies, creative services and more, these companies sold their products in 512,738 net square feet of exhibit space, making the 2007 Expo the second-largest indoor show in the event’s history. “The IAAPA Attractions Expo 2007 results are incredible,” said Charlie Bray, president and CEO of IAAPA. “From near-record attendance, and a sold out exhibit floor, to record education program results and wonderful networking events, this year’s Expo was a resounding success. People came to Orlando from around the globe to do serious business here and that’s exactly what happened.”

Exhibitors Pleased with Results, Impressed with Number of International Buyers The buzz from the Expo show floor was strong. “This was a tremendous show for us. Great contacts. Great people. Great discussions. We look forward to coming back next year,” said Andreas Kornprobst of 5D Network from Austria.

A Polish amusement games producer showed his kicker game, Soccermania, at Surexpo 2007 Warsaw. This coin-operated soccer game can be ordered with a Sun Power System (Sun battery, accu, power regulator). The Kriss-Sport Soccermania machine works up to two days without sun.

 Soccermania features solar panels and a rechargeable battery, and does not require any other type of power source to function. The model shown at Surexpo had a hard solar panel; however Kriss-Sport stated that this may be changed to a solar panel made out of elastic foil. The batteries used in Soccermania are used to load the accumulator, which is able to power the machine for anywhere from 12 to 48 hours. Kriss-Sport also showcased a number of other products at Surexpo 2007, including a modified version of Tiny Fireman. The water shooter, which was shown at ATEI earlier this year, had an additional screen added to protect the player from the water splashes, as well the addition of sirens in a security cage.