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8/1/07 - New Year, New Website
Cashmaster International, the innovative manufacturers and distributors of cash counting machines, have officially launched their new website. The multilingual site has been redesigned and rebranded in collaboration with web developers Become Interactive of Glasgow, to provide both current and prospective customers with more in-depth information about their innovative products and services.
 
Kenneth Macalister Hall, Cashmaster’s Corporate Communications Manager describes the new site as being critical to the company’s development “it’s the new face of Cashmaster. Its launch has allowed us to take full advantage of our recent corporate rebranding, but the most important improvement is the depth of information now available online. Anyone can now watch a demo, download a spec, a case study or manual – meaning that more people will be able to appreciate just how our machines can help businesses save time and money”.
 
In addition to demo and training videos, Cashmaster have also added an in-depth case study section, allowing prospective customers to exactly understand how, and in what context, other businesses use their machines. 
 
Kenneth went on to say “we want to make it easy for our customers to view our products and accessories, to understand their applications and why other companies (of all sizes) choose to use them. We’ve also tried to make the site more user friendly and interactive, with customers now able to request a free trial via a simple online request form”.
 
The website contains many new features such as latest company news, improved usability and navigation, alternative text sizing options and is fully compliant with the latest Disability Discrimination Act laws.
 
To see Cashmaster’s new site, visit: www.cashmaster.com
 
About Cashmaster
Established in 1977, our organisation has been involved in electronic cash counting systems since 1987.   Cashmaster specialises in providing cash intensive businesses with a means of counting and reconciling more efficiently. Sectors such as banking, retail and leisure each benefit from using Cashmaster products to reduce time spent counting cash, whilst taking advantage of advanced reconciliation, which in turn results in loss prevention. Cashmaster offer a five-product range to suit all levels of users, from single till operations to multinational stores who operate multiple tills per store.

http://www.cashmaster.com
4/1/07 - Sega presenting the Industries largest ever Amusement Machine!
Sega Amusements Europe Ltd. will be taking the largest stand space ever seen outside of Japan for the company at the forth coming ATEI in a few weeks – 102% larger than last years in fact. The proud claim comes as part of Sega taking the lead in moving upstairs at the Earl’s Court venue and adopting the largest stand in the hall.
 
“The need for more stand space is more apparent than ever this year with the quantity and variety of equipment we are showing, aside from the fact that we will be showing the largest amusement machine the industry has ever seen in the form of Out Run 2 Special Attraction”, commented Justin Burke of Sega.
 
The growing company will be spread over 500sq metres and offer visitors a range that will include driving, shooting, novelty, sport, centrepieces and attractions in a variety of cabinet formats that put Sega head and shoulders above the competition. Along with the first outing for the company’s new spares division, Sega Total Solutions, who as of February 2007 will be supplying Sega spares direct to the market place.
 
Measuring 8.25m wide the 8 player Out Run 2 Special Attraction is a hot contender to steal machine of the show before it even starts. Without being shown in Europe yet the orders are coming in thick and fast according to Sega – proving ‘size does matter!’ Featuring the moulded rear end of four Ferrari’s the game has four 62” screens, over head live leader board monitor, full motion based simulation, and the unique ‘Driver Switching System’ allowing two players to drive the same car! The product will be available as a two and four car version.
 
Sega has the reputation for producing some of the best gun games the industry has seen and will be showing two new ones at the show. In a new format Too Spicy turns the usual format of players fighting with each other to fighting against each other. To maximise the effect of this, the game will come as two single upright cabinets that are linked and set up back to back. Based around the dark world of gang land tribes the scene is set in the back streets, warehouses and subways of Hong Kong.
 
After the tremendously successful Ghost Squad of 2005 that sold in excess of 800 units, the follow up Ghost Squad Evolution promises to be another hit across Europe. The game will get is world premier at the ATEI this year and will be available for Easter.
 
Following the release of Let’s Go Jungle in December the game has had extremely high cash box returns. The two player fantasy jungle shooting game is housed in a ‘can’t miss’ Jeep themed theatre cabinet. Sega admits to being caught out by the success of this title and has multiplied original production quantities four fold already “It is been the winter success story as far as we are concerned” commented Justin Burke.
 
After the launch of Sega Kid’s games at last years ATEI the company is now rolling out more titles. Concentrating on Dinosaurking in 2006 to phenomenal results in an exclusive launch with Leisure Link and Bourne Leisure this year will see that ‘boys’ orientated game complemented with the ‘girls’ version of Love & Berry. The fashion based card collecting game is set to take pride of place at front of stand. By show time Sega will have 336 Kids’ games in the UK and 816 by March across Europe. With other licensed titles in the pipeline and an animation series in Italy and Spain the Sega Kids concept seems to have worked, proved any sceptics wrong and is certainly here to stay.
 
Additionally Sega will be showing the House and Dead 4 Special Attraction, the latest version of World Club Champion Football 2005 – 2006, the full range of Afterburner Climax cabinets, and the Lindbergh universal upright cabinet.

4/1/07 - Harry Levy moving on up
ATEI 2007 may be seeing a change of location for Harry Levy Amusements, but sales director Gary Newman is assuring visitors to The London Shows that the quality will remain on Stand 2440. Levy’s ‘stunning new line-up’ includes ‘Jungle Bob’, a four-player with a revolving deck peppered with holes; ‘Lucky Spin’, a roll-down moving belt game that offers a top prize of up to £5 in any one game and is fitted with coin changers and fast feed coin entries; ‘Lady Luck’, a shapely three-player that combines double-level pusher action with an innovative coin-shooting mechanism and ‘Magic 10’, the latest exciting single player pusher with an outstanding coin splash feature, that offers a multi-jackpot up to £25. Harry Levy will also be showing ‘Ticket Rush’, the latest three-player linked AWP-style machine with big ticket payouts that Newman describes as “an excellent choice for all arcades and FECs” and redemption product ‘Jonny Appleseed’, a fast and furious ball-catch game. Levy’s collection will also include redemption piece ‘Corvette Dragster’, light-pattern game ‘Super Star’, new cranes ‘Taxi’ and ‘Shining World’ and multiplayer Derby-style game ‘Pig Racing’. Harry Levy Amusement Contractor will be exhibiting at ATEI 2007 on Stand 2440

http://www.yourguides.net/amusementgaming/directory/?action=
22/12/2006 - A new business partnership for payments in total security
Comestero Group, leader in the manufacturing and distribution of
payment system solutions, has signed a new business partnership with Giussani Serrature, a dynamic reality specialized in the production of security locks.
 
The partnership foresees Comestero Group as the distributor of a wide range of locks through the Group's strong distribution network. The network operates, indeed, in more than 80 countries in four different markets: entertainment, vending, car wash and industries.
 
The agreement is part of a larger project promoted by Comestero Group, aimed at giving an answer to its customers’ need of security, by means of effective and technologically advanced solutions.
 
Thanks to this agreement, Comestero Group, broadens its range of products with security locks, their distinctive features being the high protection standard from thefts and the remarkable quality-price rate.
 
The main models proposed are the following: cam locks, available with standard or differentiated figures, in the versions with bolts up to 15.000 combinations; switchlocks, suitable for electronic appliance and auxiliary circuits, locks with removable cylinder, studied to protect the vending machines cashbox and other suitable applications.
The tip of diamond of the whole range is the new reprogrammable lock with European patent : it is supplied with user’s keys in nickel silver and with a special programming key in brass, which allows the customers to choose their own combination and to change it, when needed, with a simple
operation.

http://www.comesterogroup.com
1/12/06 - New delight for FEC cashiers
Intercard just launched at the recent IAAPA Show in Atlanta a wireless unit that will delight all cashiers at FEC´s and Amusement Parks.
 
The unit is a small, compact, handheld device that allow employees in the amusement center to sell, to recharge, and to check account activities as they walk across the location. The device comes with a small portable printer as well to issue a customer receipt for the transaction.
 
The uniqueness of this product added to the successful Fidelis System, also allows to run Cross Promotions with nearby locations such as movie theaters, retail shops, food and Restaurant locations. The unit accepts cash, credit cards and debit cards as a method of payment making this the ultimate paying terminal in a debit card system for the benefit of cashiers and customers to use.

http://www.intercardinc.com
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