The Specialist Buyers Guide for the Theme Park Industry


The SnowPark Marmots Are Coming


Unlimited Snow, part of the Unlimited Leisure group, has created an exciting new IP as a franchise opportunity for new and existing snow park projects around the world.

This most enjoyable IP features a marmots’ family and other animal characters from the Alps experiencing all kinds of fun adventures in the SnowPark. There is nothing more rewarding than seeing people laugh and enjoy themselves, when they visit this magical snow world.

The SnowPark represents an entirely new generation of real snow & ice amusement parks.Visitors are “beamed” into an Alpine winter landscape with realistic mountain sceneries, Alpine chalet facades, snowy rockwork, F&B terraces with themed furniture, huts, trees, real snowfall, show control with specially composed music and many show light effects. There are great stories, characters, fun attractions, games, interactive experiences, edutainment, films, extensive merchandising and much more to make the visit to the SnowPark an unforgettable event!

Characters Story

The storytelling of the SnowPark is based on the adventures of the marmots’ family and their friends who live in the picturesque Alps. The marmots’ family consists of Miko (son), Maya (daughter), Mutti (mother) and Max (father).

The main character is Miko. He and his sister Maya with their friends often go on exciting adventures. Among their friends we find a mountain goat, an alpine hare, an alpine eagle, a snow fox, an alpine cough, a St Bernard dog, an owl, a cow, a deer and a brown bear. All primary and secondary characters have their own profiles to create the integrity of the whole storytelling as featured throughout the SnowPark.

Games & Attractions

There are 60+ possible snow & ice games and attractions for all possible age groups tailored for any location depending on market size and target groups. Some 20 of these are featured in the first new SnowPark opening during the summer of 2019 in the Mall of Muscat, including lots of snow play, bumper cars on ice, kids snowmobiling, snow tubing carousel, snow diggers, straight and curved slides, synthetic ice climbing, climbing and crawling for toddlers, snowball throwing challenge to wake up Maya, ice-skating and curling rink, an ice cave, a 3D theatre, a storytelling corner and an educational tour featuring the flora and fauna in the Alps. Every attraction includes themed signage, featuring the main characters and activities. 

In cooperation with Red Raion an exciting 3D film has been produced called “Miko and the spell of the stone”, whereby Miko encounters a magic stone reversing the flow of time and changing seasons. Miko, Maya and their friends go on an adventure to get winter back. Exciting rides, beautiful landscapes and a dramatic plot of the film will thrill the audience. They will fall in love with Miko – the main hero, who never gives up!

The marmots are projected climbing on the rocks and jumping from their holes in the snow. There is an AR interaction with the marmots, a VR ride and a marmots and friends animatronics music band playing the main SnowPark theme. There are plans for a possible feature animation film following in the footsteps of Ice Age, Happy Feet and the like.

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