The Specialist Buyers Guide for the Theme Park Industry
Continuing to make inroads into the amusement and leisure industry in the Southeast Asian region, Semnox has added Sparks Forest Adventure, Sukabumi, Indonesia, to its repertoire of satisfied clients. Pegged as a one-stop center for amusement and recreation, the park offers a range of fun activities including adventure rides, camping, water slides, wave pools, and tree houses for children and adults alike.
Sparks Forest Adventure has installed the Semnox Parafait module at all Point-of-Sale (POS) counters and access points across the park.
“On meeting with Semnox, we found that they specialize in this area and they have a good track record around the globe. Their Director, Kiran, has been quite accommodating which I think is extremely important especially in the service industry. We communicated with one of their clients and they gave a good recommendation and reference. Based on that, we chose Parafait,” says Felix Widjaja, owner, Sparks Forest Adventure Park, Indonesia.
Visitors to Sparks Forest Adventure can now access the park with the help of RFID wristbands. Automated tripod turnstiles have been set up at entry points to facilitate easy and secure access by eliminating the need for long queues. The RFID wristbands also give guests access to attractions in the adventure section as well as the water park depending on the package chosen by them.
“Based on what we've been through so far, I’m very happy with Semnox. They have been helpful and very accommodating of all our needs. The process so far has been smooth. One of my concerns before was about communication because we need to communicate daily between Indonesia and India, particularly during the early days of the post-implementation period. However, time difference and location have proved to be a non-issue since they've been addressing all our enquiries promptly so far. I believe they've done really well and I would recommend their service to anyone,” adds Felix.
Meanwhile, the handheld POS lets guests load the attraction ticket on the wristband at the spot. These tickets can then be verified by handheld deducting agents near each adventure attraction. Semnox deducting agents are waterproof and perfect for outdoor use too.
“We have been able to conduct the successful implementation at Sparks Forest Adventure largely due to the wonderful rapport with owner Felix Widjaja and the team on ground. This implementation leverages the complete Parafait portfolio – entry ticketing, F&B, Merchandize, mobile ticketing, RFID lockers etc. We are extremely happy that the implementation of such complex technology solution has gone smoothly. Semnox is privileged to have been an integral part of Sparks’ foray into new technology,” says Kiran Karanki, Director, Semnox Solutions.
RFID cards have resulted in fully cashless transactions across Sparks Forest Adventure including the F&B area. The wireless, RFID-operated lockers do away with the need for keys and help visitors safeguard their belongings while they have a good time at the park. The rental process is again a cashless one, with the fee being deducted from the RFID wristbands. Sparks Forest Adventure has also opted for the centralized reporting system that enables the finance team to control financial operations by simplifying processes.
“Sparks Adventure Park has smoothly transitioned to our suite of Parafait solutions to enhance customer experience effectively. The Sparks team has been quite enthusiastic about embracing the new system,” says Vijayendra Achar, project manager, Semnox Solutions.