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Register Now: IAAPA Institute for Attractions Managers in Manila, Philippines


Strategic Leaders Grow Strong Teams

Equip your managers with the skills to create guest experiences that go farther with IAAPA Institute for Attractions Managers. Through class instruction and curriculum from industry professionals, field work, and case studies, this intensive three-day program guides mid-level managers through practical application of best practices in operations and leadership. 

IAAPA Institute for Attractions Managers is the attractions industry's premier development program for professionals with five or fewer years' experience in management. Participants will leave with a solid understanding of the key disciplines and processes required to manage a successful attraction.

Program Details:

Date: 15 – 17 July 2019 

Time: 08:30 – 17:00 

Venue: Shangri-La Makati Hotel, Manila, Philippines 

Cost: IAAPA member US$399; Nonmember US$530

  • Institute Fee includes: 
  • Institute tuition and support materials
  • Lunches and refreshments
  • One off-site tour and welcoming reception
  • Certificate of completion

Participants earn 16 credit hours toward IAAPA Certification. 


  • Amanda Byrne, Chief Marketing Officer, Scenic World Australia
  • Doug Akers, Sr. Director, Park Operations, Universal Studios Beijing
  • Joseph Leung, Senior Director, Food Service Operations, Universal Studios Beijing
  • Mark Dvorchak, Managing Partner, Pro Forma Advisors LLC
  • Shaun McKeogh, ICAE, Founder & President, Attractions Academy 

The Institute covers the following five core subject areas:

1. Attractions Finance: managing capital, expense and revenue budgeting, and other financial tools. 

2. Attractions Marketing: marketing, media relations, advertising, group sales, and public relations. 

3. Attractions Leadership: human resources development strategies 

4. Facility Operations and Safety: industry regulation, facility management best practices, and crisis management. 

5. Attractions Revenue Operations: food and beverage, merchandise, pay-per-experience attractions, and rental services revenue. 

Space is limited, secure your registration online before 28 June 2019!

Register Now