Money Controls strengthens sales and service support in Italy

Money Controls’ continuing success in the Italian amusement market has been underlined by two significant developments: the signing of a new five-year supply agreement with Maggi Coniature s.r.l. and a partnership with leading service company, Universal Services s.r.l.
Maggi Coniature is today one of Italy’s major suppliers of money-handling products to the amusement and vending markets and has been operating for nearly seventy years. With offices in Milan and in the historic town of Ferrara, the company has been a Money Controls sales and distribution partner for more than 30 years. With the signing of the new agreement, key Maggi accounts are now supplied direct from Money Controls’ Bergamo warehouse with next-day delivery.
Milan-based Universal Services s.r.l. has been operating since 1999 as a one-stop shop for service and repair of money-handling equipment and is renowned for its rapid response, technical expertise and excellent customer service. Following an intensive training programme, the company is now a service agent for Money Controls’ products, both in and out of warranty.
Stephan Rosseneu, Money Controls’ Western European Sales Manager, based in the company’s Milan office, explained the reasoning behind the two agreements: “We have enjoyed considerable growth in Italy in recent years, which led to the opening of our Italian subsidiary last year. The next, logical step was to use this new facility to supply products direct to Maggi’s key account customers, streamlining the distribution process. With our growth in sales we also needed to strengthen our service support. Having worked closely with Universal Services for some time, we were aware of their capabilities and resources, and had no hesitation in appointing the company as our service agent. Check out their details on www.universalservicesrl.it”
With the most comprehensive portfolio of cash-handling products, Money Controls was already a major supplier to the Italian amusement market. Implementation of the Comma 6A legislation has strengthened this position, thanks to the Compact Hopper and Combi Hopper system. Both meet all the technical requirements of the new regulation, whilst providing field-proven reliability and security.
Developed primarily for the Italian Comma 6A market, the Combi Hopper system features a low float, high security and fast payout of €2, €1 and €50c coins from just two hoppers, with no hunting for coins. Launched two years ago, it has already been integrated into machines by major software houses in Italy and is proving to be the optimal Comma 6A payout solution for leading operators.

Storm International is a gaming operator that is always looking for a greater variety of services and opportunities to provide its customers with a better playing experience. They found just the right ingredients with Atronic’s Chain Reaction™ Mystery Jackpot link. 

Seeking new technologies and being open for experiments is synonymous with Storm International, which led to the decision to introduce a new Mystery Jackpot concept into their casino in the form of Atronic’s Chain Reaction™.

Chain Reaction™ is based on the principle of giving customers the feeling of team spirit in that when someone hits the jackpot all participants have a chance to share in the prize and even multiply it for the main winner, as Atronic says, “No jealousy for the winner, just the fun of participating and sharing in the win!”

The Chain Reaction™ installation at Storm International is the first of its kind in Russia. Installed in Storm’s Moscow casino, Udarnik, players enjoy the excitement on eight Atronic e-motion™ cabinets supported by a variety of new game titles from the Atronic library.

The new concept has attracted players’ attention immediately and has started to gain popularity among casino guests. “While guests experience a new way of ‘being a part of winning mysteries’, we get the benefit of added activity on our casino floor,” commented Jose Da Silva Rocha, Slot Director for Storm International.

Atronic Systems´ Sales Director Simon Dorsen added: “Chain Reaction creates excitement on the floor, produces a group feeling among the players and increases the tension during the jackpot hit period. Storm International’s experience along with other casinos has proven the success of this new concept of shared wins.”

This year’s Preview show to be held on October 1 and 2 has already attracted some new exhibitors who have either never taken a stand at the show before, or are returning after a long absence.

Here is what they had to say:

“TAB Austria has been creating and producing revolutionary game concepts since 1962. Our success has made us one of the world’s leading suppliers of entertainment machines. We look forward to seeing our customers at Preview.”Birgit Untermair, TAB Austria

“JPM is extremely excited about exhibiting at Preview, our presence there shows our continued commitment to all our UK customers. We will have on show both new and innovative product for the UK market.”Simon McCarthy, JPM International, UK

 “Our company is a new exhibitor at Preview. We will be displaying video-slot machines with different specifications according to the customers’ demands. Our product range covers single or multi-games. Pal Kosa, Hauer and Grossman, Hungary

““Having spent over 30 years supplying graphics and printed artwork to the gaming industry, the SPP Group is proud to be regarded as a market leader. As newcomers to Preview, we will illustrate just what our comprehensive manufacturing facilities have to offer.”Jackie Wilson SPP Group, UK

“In the Sports Betting Business, CASHPOINT has grown its position with the TIPOMAT Self-Service Terminals recently. CASHPOINT guarantees not only a perfect risk management system but also a range of different betting options. We look forward to Preview.”Stefan Nemec, CASHPOINT, Austria

 They will all be there – come and join them – pre-register online now!

Aristocrat Technologies Europe has announced a series of structural changes to its sales and marketing division, headed by the promotion of Daniel Lindsay to the newly created post of General Manager – Sales and Marketing – Europe. Lindsay, who reports directly to Aristocrat’s Executive General Manager EMEA, Nick Khin, will now oversee both sales and marketing functions for the Aristocrat and PokerPro brands across Europe.
Daniel, who holds a Bachelor’s Degree in Business Administration & Economics, has 15 years’ industry experience having worked for John Huxley Ltd and TCS John Huxley Group before joining Aristocrat Technologies Europe in 2005 to spearhead the company’s new business development. “He has worked in a variety of business development, commercial and strategic development roles and has been involved in every aspect of gaming in many jurisdictions worldwide,” commented Nick Khin. “I know Daniel will relish this new challenge and provide the necessary leadership qualities to help drive the business forward.”Under the restructuring programme three new sub-regions and positions have been created, each with responsibility for driving sales activities and achieving targets for their respective sub-regions. Christian Colus takes on the role of Head of Sales – Southern Europe; Pedro Extremera becomes Head of Sales – Central Europe; and Marcus Honney is Head of Sales – Emerging Markets & Business Innovation. In addition to responsibility for key emerging markets in the EMEA region, Honney now has overall responsibility for Multi-Station Gaming and will also be managing European business innovation initiatives in direct consultation with Aristocrat’s global Business Innovation division.

 
In a move designed to gain even greater synergies with the sales function, Aristocrat’s marketing team, headed by European Marketing Director Marc Campman, will also be reporting directly to Daniel Lindsay.

TCSJOHNHUXLEY will once again be hosting the Gaming Innovations Expo on 24th & 25th August during AGE. This year’s Expo has moved to one of Sydney’s premier function venues located on the Roof Terrace at Cockle Bay Wharf. L’Aqua provides a stunning location for this prestigious event enjoying magnificent views over Darling Harbour and the city skyline.

To complement the views outside, there will be much to see inside! The Expo will focus on live and electronic table gaming, featuring the latest product innovations including the launch of the Novomatic Unity 2 Multi-player gaming platform. The Novomatic Unity 2 Multi-player platform will offer live versions of Roulette, Blackjack, Baccarat and Sic Bo available to play on touch screen terminals. Uniquely Unity 2 allows both operators and players to select any game on any terminal – players get to play the games they want to play whilst operators see an increase in game yield from improved game optimisation. 

Also on display will be the latest generation Chipper Champ 2 chip sorter, a fully customisable Omni Baccarat Display and Super Sic Bo featuring the patented Super Streak side bet.

To add to the excitement of this event, casino executives will be invited to take part in a unique Roulette tournament utilising TouchTable MultiPLAY Roulette. MultiPLAY Roulette features the world's first multi-player touch screen allowing several players to place bets on a single playing surface creating a very realistic live game experience.

The 2008 Gaming Innovations Expo will be held in conjunction with the ever-popular International Dealer Championship, featuring dealers competing from Australia, New Zealand, South Africa and the Philippines.  Games judged during the tournament will be American Roulette and Blackjack, each competitor will have 12 minutes dealing each game and we will incorporate a range of our specialty products on the tables. This year's first prize will be a trip to Macau, the world’s new number one gaming Mecca, and will include 7 night's accommodation for 2 and $1000 spending money.

Gaming Innovations Expo at L’Aqua is hosted by TCSJOHNHUXLEY and supported by a selection of key product partners including: Matsui Gaming, Angel, Novomatic, TouchTable,  Harcor and Lamson. All in all, an exciting event not to be missed!