For a company as large and multi-faceted as Novomatic, London’s International Gaming Expo, incorporating ICE, presents challenges on many fronts; in terms of logistics, personnel, equipment and of course the exhibits that each year demonstrate the company’s devotion to development and innovation in gaming.

 The 2009 International Gaming Expo presents Novomatic with the challenge of making the best even better. When the Novo TouchBet Live-Roulette was launched it set the standard for electronic multi-player games based on traditional live gaming. Development and innovation enhanced and expanded the product stream but the creative ethos of Novomatic constantly demands more.

 At January’s Earls Court expo, Novomatic will proudly present the new functionality and concepts that are made possible by the groundbreaking Novo Unity II platform. Details are being kept under wraps until the show opens its doors but it is certain that aficionados of multi-player games, operators and their guests alike, will see a whole new arena of gaming possibilities from Novomatic. Making the best better is never anything less than a huge challenge, equivalent to moving mountains, but Novomatic’s engineers have combined gaming knowledge and creativity with engineering excellence in order to succeed in moving the multi-player genre that their company first created even further ahead.

 Novomatic will also present in London new games in the highly successful Coolfire II range, along with exciting new cabinet initiatives guaranteed to excite casino guests around Europe and far beyond.

 Bringing these new products to London requires a logistical effort worthy of an army on the move. Novomatic will use seven trucks to tranship the products and equipment from Austria to the UK. The fleet will also carry a staggering five tons of catering supplies and equipment in order to provide Novomatic’s traditional booth hospitality and there are also in excess of 200 staff whose transport and lodging requirements must be effectively co-ordinated.

 Jens Halle, Managing Director of Austrian Gaming Industries GmbH, noted: “As we have always stated, ICE in London is the biggest and most important exhibition that we attend each year. The effort required to present our products to our customers is immense but it is a vital part of our commercial strategy each year. The benefits of being able to meet with our customers one-on-one are huge and we take great pride in presenting our new products each year at ICE.”

It is impossible to turn the calendar page of September 29th  , 2008, without mentioning an event, outlining the new style and attraction reference model.  Guests, partners and close friends became  spectators of the Grand Opening of the new office and factory building of Euro Games Technology.   The factory,  green area , underground parking lot, restaurant and basketball field are located on a land plot of total area of 10 000 sq.m.  Even a top-class gym and  SPA center has been  provided for wellness, comfort and relax of EGT employees. And all that comes from the idea of   well-to-do company, European quality and happy employees - an idea, implemented  to its last detail.
A Bulgarian proverb says: “Joy is double, if shared with a friend”  Following these wise words, the guests, came to the event were  over 500.  The hosts welcomed the guests with Champaign and strawberries with cream.  

According to old Bulgarian tradition, a ceremony of Water Blessing was carried out.  On the background of Many Years Liturgy, the EGT’s  CEO Mr. Vladimir Dokov cut the tape, and fountains of fire with a flight of white doves  flew up to the sky, thus symbolizing the company's future. 

The evening party started with a slight tornado of euphoria.  A rich and versatile show program made the event unforgettable.  Dragomir Draganov, the famous Bulgarian actor,  was the master of the ceremonies of the show. He demonstrated his top-class style, as usually. 
The Strings Quartet took a lot of emotion out of the strings of their violins, the virtuosic performance of Chinari Folklore Band astonished the guests with wonderful traditional Bulgarian music in modern cover version and with their attractive costumes, and   "O Sole Mio”, performed   by  opera tenor Tommy Popmarkov invoked a real explosion of ovations in the heat of the night! 
Not just fireworks, but real show of  light, colors and music was the special gift for the guests.  But the spectacular fire show was not the culmination, but just an overture, and Maria Ilieva, the famous pop-star rose on the stage! Her brilliant smile and divine voice  filled in the souls of the public with tenderness  like a gentle waft of angel's wing.
The usual protocol part  of each party, catering and drinks, were a real masterpiece, provided by Red Devil Catering.  And the evergreen oldies, performed by Horizon Band, appeared to be an introduction to the second part of the party- a private party in Sinatra Piano Bar.

So, the tape was cut, the cake was cut, and a splendid event- the Grand Opening of new EGT Factory will remain in hearts  and souls of all clients, partners and friends of the company, who were there!

Euro Games Technology Ltd at G2E, 2008 , Las Vegas

Euro Games Technology (EGT) of Bulgaria, a leading manufacturer of gaming equipment, will pleasantly surprise the visitors of G2E 2008 with a diverse range of new products.

The company will make its debut at G2E with its innovative Vega Vision® product line, comprising the series Vega Vision® and Vega Vision+®.

Vega Vision® will be proudly presented by its elegant dual-monitor Upright and Slant Top machines in combination with fourteen thrilling games.  The newest of them: Gold of Roma, Age of Troy, Summer Bliss, Book of Magic, Casino Mania and Kashmir Gold are 20-line, 5-reel video slots; Jungle Adventure and  The Big Journey are 10-line, 5-reel games ; ALL with free spins, bonus options and a double-up feature.  EGT’s well known classics will also make an appearance at the show: Action Money, Crazy Bugs, Ocean Rush, Inca Gold, Emperor’s Palace, Rise of Ra and Gold of Roma, common features of which are the exceptional graphic design, brilliant stereo sound, user-friendly interface, combined with attractive payouts and bonus features.

Vega Vision+ ® Series will confidently introduce its first member, the exclusive wide-screen Vega Vision+ ® Slant Top machine, featuring a wide 22” main screen and a wide 26” second screen. Recently awarded for most innovative design, this product possesses exceptional ergonomics in line with an attractive vision.

The newest 10-line, 5-reel games Pharaon’s Treasure and Lucky Buzz add a good touch to the already diverse game mix of the Vega Vision® product line. The latter have been developed for the needs of the new wide screen vision machine and impress with its modern graphics and intensity of colour along with captivating mathematical concepts.

The complete range of Vega Vision® machines are SAS compatible. All games feature multi denomination.
 
EGT’s widely recognized Classic Blend Jackpot System supporting up to 16 independent Progressive jackpots with up to 4 denomination levels each; and up to 3 Mystery jackpots, common for all denominations and all machines, will indisputably also be applauded at the show.
   
Last but not least important – on display will be the company’s achievements in the development of multi player solutions. EGT will introduce its sophisticated Electronic roulette featuring 22" main screens and an additional screen for statistical data; along with its freshly launched sophisticated semi-electronic Black Jack table. 

This will be the first time EGT takes part in G2E. The company is looking forward to welcome the show visitors to its booth /#2655/ and offer them a bouquet of pleasant surprises.


Euro Games Technology nominated in 3 Categories at the recent BEGE Expo

EGT has been nominated from a panel of experts for BEGE AWARDS 2008 in the following categories:

- Gaming Equipment Industrial Design – Slot machines - for its new wide screen Slant Top;
- Most successful Video Slot Game On the Balkans - for Crazy Bugs, Rise of Ra and Book of Magic;
- Best Booth Design;

The BEGE 2008 Awards Ceremony was a memorable event recognizing various categories, people and companies with special merit for the development of the gaming industry in Bulgaria and the Balkans. The organizers aimed to present to the global audience the advantages and the unique features of the Balkan region, along with its huge potential for the development of the gaming and entertainment business. At this event the WINNER in the category Gaming Equipment Industrial Design – Slot machines, was company Euro Games Technology with its elegant wide screen Slant Top machine, featuring a wide 22" main screen and a wide 26" second screen.

During the Award Ceremony, EGT’s Sales Manager Mr Mario Trayanski commented: "This award is the result of the combined efforts of the whole young and ambitious team of our company. This is only the beginning, the gaming world is yet to expect many surprises from EGT".

Cadillac Jack, a leading supplier of products and technology for the global gaming market, announced today its participation in the Latin American Gaming Fair (ELA) to be held
May 14-15, 2009 in Mexico City. 

“The ELA show provides a suitable stage for Cadillac Jack to showcase our comprehensive portfolio of games and systems which have been developed specifically for the Mexican gaming market,” noted Ronnie Ferreira, General Manager of Cadillac Jack Mexico. “We have already proven ourselves to be a leading supplier to most of the Mexican operators with 6,000 gaming machines installed throughout the country.  I am confident that the attendees at ELA will be excited to see how our new technologies reflect Cadillac Jack’s continued commitment to the Mexican gaming market”.

Cadillac Jack’s games have consistently proven to be favorites with the players in Mexico.  “Cadillac Cash™”, the only Wide Area Progressive (WAP) in the country, has awarded nearly $7 million pesos in cash to four lucky winners.  “So Hot™”, Cadillac Jack’s game theme which entertains players with exciting Free Spin bonuses, has already become the best performing video reel game in Mexico. Cadillac Jack will launch a new series of video reel games based on the So Hot platform in the fourth quarter of 2008.  Cadillac Jack will also introduce its Mobile POS system and enhanced Player Tracking System, enabling comprehensive administration and business intelligence tools.  These products, along with subsequent releases of player tracking, Wide Area Progressive themes, and new video and Latin bingo games will be featured during the ELA show in May 2009.

“We are positive the products we demonstrate at ELA 2009 will set a precedent for a new generation of gaming technology in Mexico,” said Mr. Ferreira. “It is important for us to form strong partnerships with our gaming customers in order to provide innovative products and excellent customer service to the players and to allow our partners to optimize their operations”.

Although in the last ten years there has been talk of resurgence in live table gaming, slots departments continue to claim the lion’s share of casino profits around the globe. The fundamental reason is that the table games are fixed in duration and have fixed labour costs. As the cost of labour has increased, table departments have needed to increase minimum stakes to remain profitable. Higher minimums have not encouraged the development of new players and have excluded lower income groups, thus narrowing the market. Slots departments on the other hand have had the freedom to greatly reduce game duration, providing more gambling decisions per session for the same risk of stake. In doing this they have maintained low barriers-toentry for new players and have assured access to a far greater market. On top of that, increased automation has seen labour costs reduce, freeing budgets for marketing and buying new more innovative games. A progressive spiral of success. So is that it for tables then… a slow death with the last rattle of the dice? Absolutely not! Enter “AccuPLAY™ Parallel Deal”, a new patented technology that changes the unchangeable! The AccuPLAY™

Parallel Deal Blackjack system consists of two unique and patented elements. Firstly, the Parallel Deal method of playing Black Jack enables multiple players to play simultaneously as one-againstthe- dealer at virtually the same speed. Secondly there is the AccuPLAY™ table with integral electronics that enhance security and allow such a unique game to be played. With its mix of real card action and electronic speed, AccuPLAY™ will appeal to both old school and new generation players. Each player seating position is equipped with its own credit meter and touch screen player interface. Quick and simple to use, the system increases player decisions per hour, making your table games more engaging for customers. Standard house cards are used in a normal card shoe but are drawn across a reader (as fast as you like) and are shown on screens in front of the players. So why real cards? Well there are two main reasons why players prefer real cards: tradition and trust. As for the touch screens they display credit, purchased from the dealer with cash or chips and according to the rules, player options to buy-in, take a card, split, double, stand etc and all by touching the screen. Once grasped, the Parallel Deal concept becomes obvious to the point of embarrassment that you didn’t think of it first yourself! However without the support of an electronic system it has been outside the realms of possibility. Briefly, the system recognizes cards coming out of the shoe and creates virtual cards which are shown on player control screens with credit meters at the table, at remote terminals or potentially over the Internet on home PCs or mobile devices.

September 25, 2008 saw the grand opening of the new MERKUR CASINO location in the Romanian seaport city of Constanta. Many local celebrities and VIPs had accepted the invitation of managing director Rolf Falke and country director Eduard Radulescu and used the entertaining evening as an opportunity to get to know the MERKUR CASINO “made by Gauselmann Germany” including the latest roulette and modern AWP machines.

The successful subsidiary of the Gauselmann Group has been present in the seaside town that is both interesting for tourists and for business since 2005.

For Rolf Klug, member of the management board of the Gauselmann Group and responsible for the MERKUR CASINO European-wide activities, developing new sites in Eastern Europe is part of the important milestones of a continuous growth strategy. “Being quick and agile in the markets is invaluable when it comes to positioning our innovations – products including services – profitably in the specific target-markets.“ Meanwhile, entertainment centers under the MERKUR sun, the distinct symbol of luck, are highly appreciated as a guarantor of innovative leisure time culture in 11 European countries.

The new MERKUR CASINO in Constanta features a total gaming surface of 450 square meters including two roulette tables for eight players each and in addition more than 50 other ultra-modern casino products offering unrivalled gaming fun around the clock in an exclusive ambiance.

MERKUR CASINO is a subsidiary of the family-managed Gauselmann Group based in Espelkamp (Germany, Federal state of North Rhine-Westphalia). The Gauselmann Group that proudly celebrated its 50th anniversary in 2007 currently operates a total of approximately 300 entertainment centers in all of Europe.