13 September 2007 13/9/07 - FutureLogic launches enhanced website
FutureLogic, Inc., the leading manufacturer of thermal ticket printers for cashless gaming, announced today that it has launched a completely redesigned and enhanced website. Developed to help users find answers to questions quickly and easily, the new web site includes major improvements in the areas of content, navigation and search functions.
"Because the Internet plays such an important role in our communication and customer service strategy, we've re-engineered our website to ensure that our key audiences can access crucial information faster and with greater ease than ever before," said Nick Micalizzi, VP Sales & Marketing of FutureLogic, Inc.
The user-friendly interface lets users perform a text search on the entire site, and other enhanced features make it easier to navigate major web site categories. Market specific product information is also available to help site visitors narrow their search. Additional sections include a file exchange service, industry news, events and activities, and other timely information. The new web site can be viewed at:-
To view the redesigned and enhanced website click here.
07 September 2007 7/09/07 - Organisers launch biggest campaign for record-breaking ICE
Organisers of the 2008 ICE Show (London, 22-24 January) have unveiled details of the biggest visitor marketing campaign ever undertaken in the exhibition’s 16-year history.
‘It’s all in the game’ is the strapline adopted by ICE organisers, as the mammoth international event aims to register its seventh consecutive year of visitor growth and break the 2007 record of 110 represented countries.
Print advertisements, set against the silhouette of a London skyline, together with direct marketing, viral campaigns and extensive media relations activities promoting ICE 2008 as the world’s premier gambling and gaming event, will appear in at least 26 industry media channels. Joint promotion of ICE and its co-located soft gaming and electronic leisure show, ATEI, will also be placed in a number of publications that cover dual hard and soft gaming markets.
ICEi, the dedicated remote gaming section of the London event, will be supported by a targeted visitor campaign comprising both above and below the line activities in specialist business-to-business media.
Charlotte Skinner, Marketing Manager responsible for the campaign, explained: “ICE is one of the most successful and respected fora for the international gaming industry. The size of the 2008 campaign is designed to reinforce the show’s international standing, to exploit the potential of new gaming territories and to bring the maximum number of serious buyers and influencers to London in January”
ICE takes place at London’s Earls Court Exhibition Centre across 22-24 January, 2008.
07 September 2007 7/09/07 - Visitors targeted for ICEi 2008
ICEi is aiming to consolidate its position as one of the world’s fastest-growing gaming exhibitions, with the launch of a dedicated multi-media visitor marketing campaign which goes live in October. The programme comprises promotion via print and electronic b2b media as well as various viral marketing initiatives.
The exhibition, which grew from 898sqm in 2006 to 1,480sqm in 2007 – a 65 per cent increase – is set to grow once again in 2008 following unprecedented demand for stand space.
Charlotte Skinner, Marketing Manager responsible for ICEi, explained: “The research we’ve undertaken with both exhibitors and visitors confirms that ICEi is widely regarded as the world’s premier remote gaming event.” She continued: “Our strapline, ‘It’s all about the business’ reflects the phenomenal growth of the show, the unsurpassed interest demonstrated by both exhibitors and visitors and the unparalleled commercial and networking opportunities that it generates.”
ICEi takes place at London’s Earls Court Exhibition Centre across 22-23-24 January, 2008.
05 September 2007 5/9/07 - Largest installation of TouchBetTM in the UK
Newcastle’s Aspers Casino at the Gate has been open for almost two years and in that time developed the range of products on offer to their customers constantly. Following a critical review of their existing electronic product offering and taking account of the changes in legislation due to affect the industry in September, Aspers called upon TCSJOHNHUXLEY to add more Novo TouchBetTM Roulette Terminals, making this the largest installation of TouchBetTM in the UK.
General Manager Paul Sculpher, who has extensive experience of the product having been involved with the original launch of TouchBetTM Roulette at the Grosvenor Casino in Victoria, comments “We needed to prepare for the changes in legislation and carried out careful evaluation of our electronic Roulette product base here at Aspers Newcastle. Having tried other products we had no hesitation in asking TCSJOHNHUXLEY to install a further 45 TouchBetTM terminals to compliment the 32 terminals we already had installed”. “In our experience, no other product matched the appeal and reliability of the Novomatic product.” Paul continues, “The range of 10 podium terminals and 67 standard terminals provides a choice of minimum stake, from 10p to £5. We have watched the appeal of Novo TouchBetTM Roulette grow year on year and we are confident that we have made the right choice of machine and supplier.”
03 September 2007 03/9/07 - Novomatic Marks SAGSE Appearance With Key Product Launches
Austrian Gaming Industries (AGI) the wholly owned subsidiary of the Novomatic Holding Austria makes a debut appearance at the SAGSE show in Buenos Aires, Argentina, from October 3rd – 5th 2007. AGI has chosen its first appearance at SAGSE to announce significant new product launches and will showcase two brand new slot cabinets plus several exciting additions to their game range.
AGI is no newcomer to South American gaming. With a strong record of success over several years in countries such as Peru and Uruguay the Novomatic brand is already well known and greatly respected and now plans greater and wider expansion into South American gaming markets with the company’s first participation as a major exhibitor at the region’s most prestigious gaming expo. Jens Halle, Managing Director AGI said: “South America is a major expansion focus for us. We are already present in South America and have exhibited in trade shows in Peru and in Chile. The demand from customers from numerous South American countries for our innovative products has been accelerating recently and we of course will react positively to that. As one of the world’s most dynamic and fastest growing gaming regions we believe that it is completely appropriate that our world-leading products should be featured prominently at the region’s largest trade exhibition. We have chosen to mark this special occasion by launching some key product innovations at the show and we are confident that these will be exciting for the decision makers from across the continent that will attend SAGSE.”
On the combined booth G24 & G25 at SAGSE visitors are sure to be enthralled by the latest Coolfire II TM games and their brand new leading technology cabinets. With an extensive range of exciting single games and the very latest multi-game mixes AGI have solutions to enhance any gaming floor and grab the attention of casino guests. AGI will present the state-of-the-art Coolfire™ II gaming platform and a great variety of the latest game releases in Argentina. Visitors will have the opportunity to marvel at the enhanced graphic and sound capabilities of modern gaming and try the latest machines with games like Chicago™, Silver Fox™, The Magic Flute™, Gold Craze™, Wild Guy™, Totally Wild™, Indian Spirit™, Cities of Gold™ and Rockin’ Rome™. With this broad diversity of game themes AGI guarantees that there will be a treat for everyone in Buenos Aires.
Also being introduced to South America for the first time is the innovative Flexi-Link Jackpot System that is manufactured in Australia by Independent Gaming PTY Ltd and distributed by AGI as part of a recently signed strategic alliance between the two companies.
Flexi-Link is the next generation of computer jackpot link systems, featuring multi-level mystery jackpots that maintain and enhance player attraction by visibly notifying the maximum possible cash value of forthcoming jackpot wins.
AGI extend a warm welcome to guests – partners, customers and visitors – at SAGSE 2007, on the combined booth G24 & G25
