The Specialist Buyers Guide for the Casino Industry
GeWeTe – the Gauselmann subsidiary responsible for the global development, sales and support of redemption machines in the casino market – once again confirmed its focus and dedication on the Irish market by exhibiting at the Irish Gaming Show.
This was the perfect opportunity, following on from ICE, to introduce the brand new Cash-Center-Premium to the Irish market. The Cash-Center-Premium is a true revolution in design. Mr. Mark Edmundson, UK and Ireland Sales Manager, commented on the feedback from the two days at the show, “It was a great pleasure to see the reaction of people passing by our stand. The Cash-Center-Premium really caught their eyes. People stood in their tracks and we received comments that the Cash-Center-Premium really stands out and draws people in.”
GeWeTe stands for market-leading quality, security and functionality. As GeWeTe management has complete control of all development and design stages, the team makes full use of this vertical integration to fully control each process. That has been the core competency of GeWeTe for over twenty-five years now.
Mr. Aristidis Tsikouras, Managing Director of GeWeTe, explained how the new Cash-Center-Premium came about and added a further important benefit that this offers, “Our roots are in the arcade industry. For example, in its local market in Germany, we have a market share of well over 70%. Functionality is very important in this market segment. The casino industry is much more focused on presentation as we all know. That was our motivation to combine the trusted GeWeTe brand with a brand new casino-look design. Now casino operators can have the best of both worlds – the GeWeTe technology with a compelling design. The extra-large 27” touchscreen makes the Cash-Center-Premium really stand out. Naturally it becomes much easier for customers to use. As the Cash-Center-Premium is becoming a crowd-puller, then operators can make use of a further benefit: this is an excellent way to communicate with the customers by placing information on the screen. Whilst the Cash-Center-Premium is not being used, messages can be placed on it, such as details of forthcoming events and casino offers. Indeed, the Cash-Center-Premium can now become a new source of revenue as advertising can be run on it.”
The Cash-Centre-Premium offers all the requirements a casino operator may have: ticket handling / TITO, cash-in and cash-out and pay-out of all winning tickets. It handles player / customer cards. It can be connected to many casino management systems.
“We have the right solution for every application – and now with the design to match! We are very excited about the future prospects for our Cash-Center-Premium”, concluded Mr. Tsikouras.