The Specialist Buyers Guide for the Casino Industry
GD d.o.o. – the digital signage expert from Slovenia – will be returning to ICE to demonstrate how it can support operators make the most from their information screens.
Digital signage can be found practically literally everywhere at a casino or gaming location. It can be underestimated how important this is for the gaming operator. Digital signage opens the door to communicate clearly and effectively with customers – and that in a number of ways. These can be directly on the gaming floor – such as roulette or jackpot information or placed throughout the gaming location to inform players on a whole world of things – from what’s available at the casino restaurant to things to do nearby. Thus, when used effectively, a screen is a marketing tool, allowing the operator to inform the player. Naturally it ca also include advertising – one’s own or from other companies (so becoming a new revenue stream).
GD d.o.o. is headed up by Mr. Ljubo Benko – an industry veteran with many years of experience. He has held major positions at the most important casino operator in Slovenia and founded the digital signage section at GD in 2008. “We have over ten years of experience in digital signage. Our software has evolved a long way. That’s why we decided to invest last year to exhibit for the first time at ICE – as we have digital signage that makes a difference and we can support operators around the world. We look forward to returning to ICE and send out a warm welcome to come and visit our stand”, commented Mr. Benko.
“Casino operators are very busy people and we know from experience that digital signage can only work well if it is simple to understand and, more importantly, simple to use on a day-to-day basis”, continued Mr. Benko. That explains the difference G-Digital makes. It is deployed on a central database – that means that changes can be made to as many monitors as required at the push of a button. There is no need to programme a change on a USB stick and walk from monitor to monitor to make the change. This saves time and money. Changes can be made quickly and effectively. Images can be simply integrated into the screen – so the image shown to the player can customised. This also includes the game screens – they no longer need to show only the game information. A part of the screen can be reserved for another information channel – making these screens marketing tools as well.
The fact that the software can so easily be altered allows operators to place the images they really see as the most effective – and in the way they want to.
“Digital signage is so much more than an information tool. Yet we know it will only be used when the customer can confidently work with it – each and every day. That explains the success of our company. Please let me mention that we also like to work together with distributors and integrators. We invite everyone interested in digital signage to come and see us. One last point - our software is bullet proof – we have a proven record on that”, concluded Mr. Benko.
GD can be found at stand #S8-241 at ICE.