The MAGIC PLAY Sp. z o.o. company was established in 2001. Initially, the company dealt mainly with fruit machines, but with the increase of financial capabilities it started investing in other entertainment equipment and monopolised the local market. Since 2003, the company has set up several gambling rooms, located mainly in the seaside in summer. We are one of the largest companies selling simulators in Poland constantly offering about 100 simulators. Since 2002, we have been producing BOXERS strength testers. It is one of the best, most interesting and most technologically developed boxer-machines in Poland, distributed in the entire territory of Europe. Our company aims at providing our youngest customers with complex entertainment; we want to offer our own products, such as kiddie rides, that come in a wide variety of models and colours.

The tenet at ASI has always been to create unique entertainment facilities that not only stand apart from the competition but also match the cultural, social and economic values of the market they are located within and the commercial aspirations of our customers.

Over the years, ASI has continuously upgraded its services and now provides focused solutions catering to varied aspects of the leisure and entertainment business all over the world and in the Middle East region. We have evolved and branched out, offering specific services for the industry we represent. These are as follows:

ASI - Total Leisure Solutions: This Division provides design and Turnkey (concept to completion) Solutions for the set up of leisure and entertainment facilities. From an initial project feasibility study to master planning, conceptual design development, detailed design development, theming, fit-out & execution, attractions contracting, equipment supply & commissioning, onsite project management, project pre-opening and ongoing operations support, ASI-TLS offers a range of professional expertise for our clients to choose from.

ASI-Total Amusement Solutions: This division provides quality and high revenue earning amusement rides, attractions and equipment at competitive prices. Our range varies from Rides & Attractions to Video & Arcade Games, Redemption Games, Novelty Games, Kiddie Rides, Playground Systems etc. for Indoor and Outdoor Entertainment Facilities. ASI are exclusive distributors for renowned brands such as SEGA, NAMCO, LAI, Sam Billiards, Bay-Tek, Coastal Amusements, International Play Company, etc., to name a few, in 30 countries.

ASI-Total Bowling Solutions: This division is dedicated to the bowling business and offers total solutions for set up of 10 Pin Bowling centers.

ASI-Total Support Solutions: This division offers value added after sales services that will enable an entertainment operation to function consistently and profitably over periods of time.

At ASI, we have a qualified and experienced, industry trained professional work force seated in Dubai where we can offer specialized services to suit any Leisure & Entertainment application.